Writing Samples
Barfly by Mercer
For the Mercer brands (Barfly, Mercer Culinary and Mercer Sport), I led the strategy, creation, and execution of organic social content across key platforms, including Instagram and Facebook. Focused on elevating the brand’s identity and expanding its digital presence, I developed visually engaging, on-brand content that highlighted product innovation, industry trends, and the vibrant bar community.
In addition to content creation, I managed the day-to-day operations of Barfly’s social channels—scheduling posts, monitoring engagement, and responding to customer inquiries to foster a strong and active online community. My work helped increase reach, drive engagement, and strengthen the brand’s voice across platforms, all while staying aligned with broader marketing goals and seasonal campaigns.
Engel Tool + Forge
For Engel Tool + Forge, I developed and managed organic social content that showcased the company’s deep manufacturing expertise, high-quality forging capabilities, and commitment to innovation. Through strategic storytelling and a strong visual identity, I helped bring new energy to a legacy brand—connecting Engel with its core audience while also expanding visibility in new markets.
My role included content planning, copywriting, and daily channel management on platforms like LinkedIn and Facebook. I collaborated closely with the client to highlight their people, process, and products—turning technical details into approachable, engaging content. This work helped strengthen brand trust, build industry credibility, and drive consistent engagement.
Molson Coors 'Cheers to Our Parks Campaign'
I had the opportunity to help bring the Cheers to Our Parks campaign to life—a collaborative effort between Molson Coors, Milwaukee County Parks, and the Milwaukee Parks Foundation aimed at raising funds and awareness for the city’s park system.
As the digital content lead, I wrote and created campaign assets designed to engage the community across social media and digital platforms. From paid and organic posts to pledge graphics and donor spotlights, my work helped amplify the campaign’s message, encourage participation, and celebrate the impact of local giving.
The campaign surpassed its fundraising goal—raising over $500K in just six months—showcasing the power of clear, compelling storytelling paired with a strong digital strategy.